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Turn Up the Heat on Summer Sales

As the temperature rises, so does consumer demand for bold, flavour-packed condiments and marinades that bring BBQs to life. From Bank Holiday feasts and garden parties to everyday alfresco dining, BBQ season presents a prime opportunity for independent retailers to drive incremental sales with the right range of sauces, mustards, relishes, and marinades.

Empire Bespoke Foods offers a standout collection of globally inspired BBQ accompaniments from leading international brands, each selected to meet the growing appetite for gourmet flavour and at-home experimentation.

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Condiments That Drive Sales All Summer Long

Our comprehensive condiments range is your one-stop solution for everything BBQ, delivering bold, authentic flavour that taps into key seasonal trends and year-round shopper demand. American-style condiments continue to dominate BBQ tables across the UK, with tangy yellow mustards, smoky BBQ sauces, and iconic hot sauces proving irresistible to consumers seeking both comfort and excitement in their food choices.

With the condiments market forecast to reach £1.15bn by 2027*, there’s never been a better time for retailers to expand their offering. Consumers are increasingly trading up and experimenting with new formats and global flavours, making this a key category for driving basket spend and repeat purchases.

Our range features standout products inspired by the deep South and beyond – including authentic BBQ sauces, rich liquid smokes, and regionally-inspired flavours from Texas to along the Mississippi River. Ideal for both grilling purists and weeknight cooks, our range delivers genuine American flavour with ease and convenience.

*Mintel 2023

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Our Top BBQ Picks!

Original Bar-B-Q Sauce

Create bold Texas-style Barbecue flavor with Stubb's Original Barbecue Sauce! Keep this tangy tomato-vinegar-molasses-and-black pepper mouth-watering flavor on hand for chicken, wings, ribs, beef, pork and even baked beans.

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Original Cayenne Pepper Sauce

Frank's RedHot Original Cayenne Pepper Sauce is made with a premium blend of aged cayenne peppers that add a kick of heat and a whole lot of flavor to your favorite foods.

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Cholula Original Hot Sauce

This is where it all started. Cholula Original Hot Sauce is created from a generations old recipe that features carefully-selected arbol and piquin peppers and a blend of signature spices.

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Classic Yellow Mustard

French's Classic Yellow Mustard is made with stone ground, #1 Grade Mustard Seeds and has no artificial colours, flavours or preservatives. No corners cut, no weird stuff, just classic mustard sauce that brings food to life with zero fat, calories or gluten.

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Original Barbecue Sauce

Mississippi Original Barbecue Sauce is the ideal addition to many dishes. It has been slow-cooked in a kettle using the right blend of mouthwatering spices and sugars.

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Natural Hickory Liquid Smoke

Natural Hickory Liquid Smoke. This is the original recipe by Colgin, Natural Hickory. In 1869 the first smokehouse was built in Mexia, Texas. Colgin is the all-natural liquid smoke with no additives or preservatives.

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The UK’s number 1 Gherkin!

The perfect crunchy snack and accompaniment to any Picnic or BBQ is Mrs Elswood's growing range of gherkins, condiments, and pickled vegetables! Either in a burger, salad, or even on its own, consumers just can’t get enough!

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Quench their thirst!

Quench their thirst this summer with our absolutely fizzing drinks range: featuring some of the world’s best beverages - and with 98% of households enjoying soft drinks*, now is the time to stock up.

*Kantar, Take-Home NARTD P08 2023

Pure Premium Hydration. Sourced from Iceland’s legendary Ölfus Spring, Icelandic Glacial is a premium natural spring water with exceptional purity and a clean, crisp taste. Sustainably bottled at the source using 100% renewable energy, it offers strong appeal to health-conscious and eco-aware consumers. With sleek, modern packaging and proven global recognition, it’s an ideal premium hydration choice for summer occasions, BBQs, and everyday luxury.

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French Fizz with Heritage. Bottled in France since 1921, La Mortuacienne is an artisanal lemonade brand that blends tradition, premium ingredients, and visual impact. With elegant glass bottles and a range of classic flavours, it’s the perfect non-alcoholic option for summer dining, BBQs, and premium gifting. A must-stock for retailers looking to add continental charm to their soft drinks range.

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Start the Fiesta with Clamato! From Mexico to Canada, Clamato is a North American icon. Known for inspiring "conviver" – the joy of coming together – Clamato is the essential base for the classic Michelada cocktail and a standout mixer in its own right. Perfect for BBQs, brunches, and summer socials, this versatile drink offers retailers a flavour-packed point of difference with growing crossover appeal in both the soft drinks and cocktail mixer categories.

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Seriously Good Soda. Crafted with care and bursting with flavour, Virgil’s is a premium soda brand that delivers nostalgic taste with a modern twist. Virgil’s Root Beer and handcrafted sodas are perfect for BBQs, indulgent moments, and premium soft drink fixtures. A bold, Americana-inspired choice that stands out on shelf and speaks to quality-conscious consumers.

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Summer Alfresco Dining

Summer eating occasions don’t have to focus on just BBQ flavours. As customers shift their habits for summer, eating outdoors, and entertaining at home retailers can take advantage by curating ranges built around alfresco dining and picnics that brings together premium global ingredients that deliver big flavour with minimal effort.

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Our Top Alfresco Dining Picks!

French Wholegrain Mustard

Edmond Fallot roughly mills the mixture of black and brown mustard seeds, wine vinegar, spices and flavourings without sieving in order to keep the seeds whole and give their mustard that great texture.

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French Mayonnaise

French mayonnaise made with free-range eggs and no added sugar. Creator of the first preservative-free mayonnaise back in 1991, Delouis keeps taking its inspiration from great chefs to elaborate its sauces. The difference is in its flavour!

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Dijon Honey Mustard Dressing

Our Dijon Honey Mustard Salad Dressing is bursting with the uniquely delicious combination of robust Dijon mustard and sweet honey. So savory and full of flavor, it’s a standout on a fresh spinach salad or as a dip for egg rolls and chicken tenders.

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Pimenton Dulce - Smoked Hot Paprika

It's the spice that makes chorizo red, stews hearty, bravas sauce spicy, Galician octopus smokey, and mojo picon sauce fiery. Pimenton, aka Spanish paprika, is fundamental to Spanish cooking.

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World Flavours for Summer Alfresco & BBQ

With UK sales of world cuisine products nearing £3 billion in 2024*, and average spend on family BBQs exceeding £40 per occasion (up from £16 five years ago*), consumers are broadening their palates and upgrading their alfresco moments.

This makes global flavours from Thai satay, hot sriracha, and sweet chilli to Korean kimchi, Vietnamese summer rolls, and Japanese yakitori seasonings, world cuisines are bringing fresh excitement to UK BBQs and alfresco menus. Bold, vibrant flavours that inspire shoppers and drive summer sales are a strategic growth lever for summer food and drink sales.

*UK World Cuisines Market Report 2024

*https://nationalbbqweek.co.uk/bbq-facts/top-20-bbq-facts/

Explore World Food flavours

Thai Cuisine

Thai specialities such as satay marinades, sweet chilli dipping sauces, and aromatic curry pastes bring a burst of exotic flavour to grilled meats, fish, and vegetables

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Kimchi

Korean kimchi adds a punchy, fermented tang to burgers, wraps, and salads.

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Vietnamese Cuisine

Vietnamese summer rolls offer a light, fresh option for warm-weather dining

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Japanese Cuisine

Japanese influences – from sushi platters and fiery wasabi to yakitori skewers seasoned with savoury-sweet glazes – bring both theatre and taste to outdoor feasts.

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Empire Bespoke Foods – your gateway to the world’s best food and drinks.

For over 25 years, Empire Bespoke Foods has been helping UK wholesalers and independent retailers stand out. As one of the UK’s leading importers and distributors of authentic international food and drink brands, we specialise in curating authentic products that bring a taste of the world to the UK market, with innovation and quality at the heart of everything we do.